Large Scale Automated AI Outreach

Outreach Research and Personalization AI Agent Platform

Created a custom LLM application for large scale marketing outreach personalization with comprehensive competitors and market research ๐€๐ˆ ๐€๐ ๐ž๐ง๐ญ framework

Built, tested and deployed the MVP for a stealth marketing start-up.ย 

REQUIREMENTS

The system performed several key functions:

1) Performed large scale prospect searching on various professional sites including LinkedIn with enriched information from additional web search,

2) Created personalized messages for short and long-term outreach using scraped information and client internal knowledge base, and

3) Delivered and tracked success of personalized outreach.ย 

TOOLS USED

1) Automated web scraping and summarizing a custom AI Agent capable of summarizing hundreds of pages of disparate information into concise and rich summaries.

2) Fine-tuned custom models for messaging and dialoguing with prospects.

3) Internal client knowledge base embedding and retrieval for relevant messaging using advanced RAG techniques.ย 

IMPACT

The fine-tuned system is capable of finding and matching 100s of prospects per day per client and generating extremely human, accurate, and relevant dialogues with prospects at scale (1000s of prospect conversations/day) which helps clients book hundreds of sales meetings per month.ย ย ย ย 

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